A navigation concept and logo design for Krasnogorsk Plaza BC.
The logo is simple, design is based on the direct association with the name of the business center.
The logo is simple, design is based on the direct association with the name of the business center.
Also, 3 red hill are in the arms of Krasnogorsk town.
Logotype became foundation for the navigation system. Red Hills transformed into the arrows, which rotate around the center point.
Icons design is based on the simple lines of the logo.
Development the grid for the pointers.
And how it all looks together.
P.S. This project was publised in Wayfinding Design in the Public Environment by Andrew Hodson (Images Publishing, 2015).
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